㈠ luckybrand鏄浠涔堢墝瀛
1. 浠涔堟槸LuckyBrand
LuckyBrand鏄婧愯嚜緹庡浗鐨勪竴涓鐢熸椿鏂瑰紡鍝佺墝錛屽壋鍔炰簬1990騫達紝鎬婚儴浣嶄簬鍔犲埄紱忓凹浜氬窞媧涙潐鐭跺競銆傚叾涓昏惀涓氬姟闆嗕腑鍦ㄦ椂瑁呫侀瀷灞ャ佹墜琚嬨佺溂闀滅瓑棰嗗煙錛屽畾浣嶄簬鍋忓悜浼戦棽銆佹椂灝氱殑騫磋交娑堣垂緹や綋銆傚搧鐗屾爣璇嗘槸涓涓浠ｈ〃鐫鏃ф椂濂借繍鐨勬嫑鐗岋紝璞″緛鐫LuckyBrand鍝佺墝浼犺揪鍑轟竴縐嶅仴搴楓佽嚜鐒剁殑鐢熸椿鏂瑰紡銆
2. LuckyBrand鍝佺墝鐨勫巻鍙插拰鍙戝睍
LuckyBrand濮嬪緩浜1990騫達紝鐢辮捐″笀Barry Perlman鍜孏ene Montesano鑱斿悎鍒涚珛錛屽叾鏈鍒濆畾浣嶆槸鍒朵綔楂樿川閲忥紝鍏鋒湁澶嶅彜椋庢牸鐨勭墰浠旇￥銆1992騫達紝璇ュ搧鐗岄栨″皢浜у搧鎺ㄥ悜甯傚満錛屽苟涓旇繀閫熷彈鍒頒笟鐣屽拰娑堣垂鑰呯殑璁ゅ彲鍜屾㈣繋錛屽叾嬈懼紡鐨勮捐″拰鍝佽川鐨勪繚璇侀兘澶囧彈濂借瘎銆傞殢鐫鏃墮棿鐨勬帹縐伙紝LuckyBrand鐨勪駭鍝侀愭笎鎵╁睍鍒頒簡濂寵呫侀瀷灞ャ佹墜琚嬨佺溂闀滅瓑澶氫釜棰嗗煙錛屽苟鍦ㄥ叏鐞冭寖鍥村唴寤虹珛浜400澶氬墮棬搴楀拰鐭ュ悕鐨勮喘鐗╃綉絝欙紝鎴愪負浜嗗綋浠婃椂灝氬競鍦轟腑澶囧彈鐬╃洰鐨勫搧鐗屼箣涓銆
3. LuckyBrand鐨勭壒鐐瑰拰絝炰簤浼樺娍
LuckyBrand浣滀負鐢熸椿鏂瑰紡鍝佺墝錛屼竴鐩村潥鎸佸皢鑷鐒剁殑鍏冪礌鋙嶅叆鍒板叾浜у搧涔嬩腑銆傛棤璁烘槸琛ｆ湇銆侀瀷灞ワ紝榪樻槸鎵嬭嬨佺溂闀滅瓑錛岄兘浣撶幇浜嗚川鏈淬佽嚜鐒剁殑椋庢牸銆傚湪璁捐￠庢牸涓婏紝LuckyBrand涓鐩翠繚鎸佺潃嫻撻儊鐨勭編鍥借タ嫻峰哺椋庢牸錛屽叾浜у搧閫氬父鍏鋒湁澶嶅彜椋庢牸鐨勫厓緔狅紝浠ュ強閮ㄥ垎鎯呭喌涓嬬敤杈冧負澶ц儐鐨勮壊褰╂惌閰嶅憟鐜幫紝浣垮緱浜у搧鍏鋒湁鏇翠負鐙鐗圭殑涓鎬у拰椋庢牸銆
姝ゅ栵紝LuckyBrand鍦ㄤ駭鍝佸搧璐ㄤ笂涔熷嶮鍒嗘敞閲嶏紝閲囩敤楂樺搧璐ㄧ殑鏉愭枡鍜屼紭鑹鐨勫伐鑹猴紝涓嶆柇鎺ㄩ檲鍑烘柊錛屼互鎻愬崌浜у搧鐨勬ц兘鍜岃愮敤搴︺傚湪甯傚満絝炰簤涓婏紝LuckyBrand涓昏佷笌鍏朵粬鐢熸椿鏂瑰紡鍝佺墝絝炰簤錛屽俆ommy Hilfiger銆丩evi Strauss絳夛紝浼樺娍涓昏佸湪鍝佺墝褰㈣薄鍜屼駭鍝佽川閲忎笂浣撶幇銆
4. LuckyBrand褰撳墠鐨勫競鍦哄湴浣嶅拰鍙戝睍鍓嶆櫙
闅忕潃鏃朵唬鐨勫彉榪佸拰鐢熸椿鏂瑰紡鐨勪笉鏂鍙戝睍錛屽競鍦哄逛簬鐢熸椿鏂瑰紡鍝佺墝鐨勯渶奼傚彂鐢熶簡宸ㄥぇ鍙樺寲錛屾秷璐硅呴渶奼備笉鏂鍗囩駭銆傚逛簬LuckyBrand鏉ヨ達紝瑕佺戶緇淇濇寔甯傚満絝炰簤鐨勪紭鍔匡紝蹇呴』涓嶆柇鎺ㄥ嚭鏂版懼紡鐨勪駭鍝侊紝婊¤凍娑堣垂鑰呬笉鏂鍙樺寲鐨勯渶奼傚拰鏈熷緟錛屽苟鍔犲己澶氬搧綾葷殑钀ラ攢絳栫暐銆傛ゅ栵紝鎵╁ぇ鍝佺墝瀹ｄ紶鍜屾帹騫匡紝澧炲己鍝佺墝鍦ㄦ秷璐硅呭績涓鐨勫獎鍝嶅姏錛屼篃鏄疞uckyBrand褰撳墠鎵闇瑕佹敞鎰忕殑闂棰樸
5. LuckyBrand鐨勫彲鎸佺畫鍙戝睍鎴樼暐
瀵逛簬褰撲粖紺句細鑰岃█錛屽彲鎸佺畫鍙戝睍宸茬粡鎴愪負浜嗕竴涓闈炲父閲嶈佺殑璇鵑橈紝浣滀負鐭ュ悕鐨勭敓媧繪柟寮忓搧鐗岋紝LuckyBrand涔熷凡緇忓紑濮嬬潃鎵嬫帹榪涘彲鎸佺畫鍙戝睍鎴樼暐銆傚搧鐗屽湪鏉愭枡閫夋嫨銆佸寘瑁呰捐＄瓑鏂歸潰寮濮嬫敞閲嶇敓鎬佺幆淇濈殑闂棰橈紝騫朵笖寮鴻皟浜у搧鐨勫仴搴楓佺幆淇濄佸彲鎸佺畫絳夌壒鑹層傛ゅ栵紝LuckyBrand涔熺Н鏋佸弬涓庡叕鐩婁簨涓氾紝鍏蟲敞紺句細闂棰橈紝騫跺紑灞曚笌鎱堝杽鏈烘瀯鐨勫悎浣滐紝涓虹ぞ浼氬仛鍑鴻嚜宸辯殑璐＄尞錛岃╁搧鐗屾洿鍔犲叿鏈夎矗浠繪劅鍜屽獎鍝嶅姏銆
6. LuckyBrand浜у搧鐨勮喘涔伴斿緞鍜屼環鏍兼按騫
浣滀負鍥介檯鐭ュ悕鍝佺墝錛孡uckyBrand鐨勪駭鍝佸湪鍏ㄧ悆鑼冨洿鍐呴攢鍞錛屽寘鎷瀹炰綋闂ㄥ簵鍜屽畼鏂瑰湪綰垮晢鍩庛傚湪涓鍥藉ぇ闄嗭紝LuckyBrand鐨勪駭鍝佷篃鍦ㄤ含涓溿佸ぉ鐚絳夌煡鍚嶇數鍟嗗鉤鍙頒笂鏈夊敭銆傜浉瀵逛簬鍏朵粬鐢熸椿鏂瑰紡鍝佺墝錛孡uckyBrand鐨勪駭鍝佷環鏍艱緝涓哄悎鐞嗭紝浠ュ悓鏃跺吋欏句駭鍝佽川閲忓拰鍞浠風殑瀹氫綅涓轟富錛屼笌鍏朵粬鍝佺墝鐩告瘮騫朵笉璐點
7. LuckyBrand鐨勫艦璞″ｄ紶鍜屽搧鐗屾帹騫
涓庡叾浠栫煡鍚嶅搧鐗屼竴鏍鳳紝LuckyBrand涔熸敞閲嶅搧鐗屽艦璞＄殑瀹ｄ紶鍜屾帹騫褲傚搧鐗岃姳璐瑰ぇ閲忕簿鍔涘拰璧勯噾鍦ㄥ箍鍛婂ｄ紶銆佸晢涓氬悎浣溿佽禐鍔╂椿鍔ㄧ瓑澶氫釜棰嗗煙錛屼互鍔犲己鍝佺墝褰㈣薄鍜屼駭鐢熸洿澶х殑甯傚満褰卞搷鍔涖傛ゅ栵紝閫氳繃紺句氦濯掍綋銆佹潅蹇椼佹椂灝氱絳夐斿緞錛孡uckyBrand灝嗚嚜宸辯殑鍝佺墝鐞嗗康鍜屾枃鍖栨帹鍚戜簡鏇村箍闃旂殑娑堣垂鑰呯兢浣擄紝騫朵笉鏂鎷撳藉搧鐗屽獎鍝嶅姏銆
8. 鎬葷粨
浣滀負涓瀹舵簮鑷緹庡浗鐨勭敓媧繪柟寮忓搧鐗岋紝LuckyBrand鍦ㄤ笉鏂鍙戝睍鐨勯亾璺涓婏紝淇濇寔浜嗚嚜宸變竴鑷寸殑鍝佺墝鐞嗗康鍜岄庢牸錛岃拷奼傝川鏈淬佽嚜鐒躲佸叿鏈変釜鎬х殑浜у搧椋庢牸鍜屽厓緔狅紝涓烘秷璐硅呮彁渚涗簡鏇村氭牱鍖栥佷釜鎬у寲閫夋嫨鐨勬満浼氥傚湪鏈鏉ョ殑鍙戝睍涓錛孡uckyBrand灝嗕笉鏂縐夋壙鍙鎸佺畫鍙戝睍鎴樼暐錛屽叧娉ㄧ幆淇濆拰紺句細闂棰橈紝騫跺湪鍝佺墝褰㈣薄鍜屼駭鍝佽川閲忎笂涓嶆柇鎺ㄩ檲鍑烘柊錛屼負娑堣垂鑰呭甫鏉ユ洿鍏峰惛寮曞姏鍜岀珵浜夊姏鐨勪駭鍝佸拰鏈嶅姟銆