㈠ luckybrand鏄浠涔堢墝瀛
1. 浠涔堟槸LuckyBrand
LuckyBrand鏄婧愯嚜缇庡浗鐨勪竴涓鐢熸椿鏂瑰紡鍝佺墝锛屽垱鍔炰簬1990骞达紝鎬婚儴浣嶄簬鍔犲埄绂忓凹浜氬窞娲涙潐鐭跺競銆傚叾涓昏惀涓氬姟闆嗕腑鍦ㄦ椂瑁呫侀瀷灞ャ佹墜琚嬨佺溂闀滅瓑棰嗗煙锛屽畾浣嶄簬鍋忓悜浼戦棽銆佹椂灏氱殑骞磋交娑堣垂缇や綋銆傚搧鐗屾爣璇嗘槸涓涓浠ｈ〃鐫鏃ф椂濂借繍鐨勬嫑鐗岋紝璞″緛鐫LuckyBrand鍝佺墝浼犺揪鍑轰竴绉嶅仴搴枫佽嚜鐒剁殑鐢熸椿鏂瑰紡銆
2. LuckyBrand鍝佺墝鐨勫巻鍙插拰鍙戝睍
LuckyBrand濮嬪缓浜1990骞达紝鐢辫捐″笀Barry Perlman鍜孏ene Montesano鑱斿悎鍒涚珛锛屽叾鏈鍒濆畾浣嶆槸鍒朵綔楂樿川閲忥紝鍏锋湁澶嶅彜椋庢牸鐨勭墰浠旇￥銆1992骞达紝璇ュ搧鐗岄栨″皢浜у搧鎺ㄥ悜甯傚満锛屽苟涓旇繀閫熷彈鍒颁笟鐣屽拰娑堣垂鑰呯殑璁ゅ彲鍜屾㈣繋锛屽叾娆惧紡鐨勮捐″拰鍝佽川鐨勪繚璇侀兘澶囧彈濂借瘎銆傞殢鐫鏃堕棿鐨勬帹绉伙紝LuckyBrand鐨勪骇鍝侀愭笎鎵╁睍鍒颁簡濂宠呫侀瀷灞ャ佹墜琚嬨佺溂闀滅瓑澶氫釜棰嗗煙锛屽苟鍦ㄥ叏鐞冭寖鍥村唴寤虹珛浜400澶氬堕棬搴楀拰鐭ュ悕鐨勮喘鐗╃綉绔欙紝鎴愪负浜嗗綋浠婃椂灏氬競鍦轰腑澶囧彈鐬╃洰鐨勫搧鐗屼箣涓銆
3. LuckyBrand鐨勭壒鐐瑰拰绔炰簤浼樺娍
LuckyBrand浣滀负鐢熸椿鏂瑰紡鍝佺墝锛屼竴鐩村潥鎸佸皢鑷鐒剁殑鍏冪礌铻嶅叆鍒板叾浜у搧涔嬩腑銆傛棤璁烘槸琛ｆ湇銆侀瀷灞ワ紝杩樻槸鎵嬭嬨佺溂闀滅瓑锛岄兘浣撶幇浜嗚川鏈淬佽嚜鐒剁殑椋庢牸銆傚湪璁捐￠庢牸涓婏紝LuckyBrand涓鐩翠繚鎸佺潃娴撻儊鐨勭編鍥借タ娴峰哺椋庢牸锛屽叾浜у搧閫氬父鍏锋湁澶嶅彜椋庢牸鐨勫厓绱狅紝浠ュ強閮ㄥ垎鎯呭喌涓嬬敤杈冧负澶ц儐鐨勮壊褰╂惌閰嶅憟鐜帮紝浣垮緱浜у搧鍏锋湁鏇翠负鐙鐗圭殑涓鎬у拰椋庢牸銆
姝ゅ栵紝LuckyBrand鍦ㄤ骇鍝佸搧璐ㄤ笂涔熷崄鍒嗘敞閲嶏紝閲囩敤楂樺搧璐ㄧ殑鏉愭枡鍜屼紭鑹鐨勫伐鑹猴紝涓嶆柇鎺ㄩ檲鍑烘柊锛屼互鎻愬崌浜у搧鐨勬ц兘鍜岃愮敤搴︺傚湪甯傚満绔炰簤涓婏紝LuckyBrand涓昏佷笌鍏朵粬鐢熸椿鏂瑰紡鍝佺墝绔炰簤锛屽俆ommy Hilfiger銆丩evi Strauss绛夛紝浼樺娍涓昏佸湪鍝佺墝褰㈣薄鍜屼骇鍝佽川閲忎笂浣撶幇銆
4. LuckyBrand褰撳墠鐨勫競鍦哄湴浣嶅拰鍙戝睍鍓嶆櫙
闅忕潃鏃朵唬鐨勫彉杩佸拰鐢熸椿鏂瑰紡鐨勪笉鏂鍙戝睍锛屽競鍦哄逛簬鐢熸椿鏂瑰紡鍝佺墝鐨勯渶姹傚彂鐢熶簡宸ㄥぇ鍙樺寲锛屾秷璐硅呴渶姹備笉鏂鍗囩骇銆傚逛簬LuckyBrand鏉ヨ达紝瑕佺户缁淇濇寔甯傚満绔炰簤鐨勪紭鍔匡紝蹇呴』涓嶆柇鎺ㄥ嚭鏂版惧紡鐨勪骇鍝侊紝婊¤冻娑堣垂鑰呬笉鏂鍙樺寲鐨勯渶姹傚拰鏈熷緟锛屽苟鍔犲己澶氬搧绫荤殑钀ラ攢绛栫暐銆傛ゅ栵紝鎵╁ぇ鍝佺墝瀹ｄ紶鍜屾帹骞匡紝澧炲己鍝佺墝鍦ㄦ秷璐硅呭績涓鐨勫奖鍝嶅姏锛屼篃鏄疞uckyBrand褰撳墠鎵闇瑕佹敞鎰忕殑闂棰樸
5. LuckyBrand鐨勫彲鎸佺画鍙戝睍鎴樼暐
瀵逛簬褰撲粖绀句細鑰岃█锛屽彲鎸佺画鍙戝睍宸茬粡鎴愪负浜嗕竴涓闈炲父閲嶈佺殑璇鹃橈紝浣滀负鐭ュ悕鐨勭敓娲绘柟寮忓搧鐗岋紝LuckyBrand涔熷凡缁忓紑濮嬬潃鎵嬫帹杩涘彲鎸佺画鍙戝睍鎴樼暐銆傚搧鐗屽湪鏉愭枡閫夋嫨銆佸寘瑁呰捐＄瓑鏂归潰寮濮嬫敞閲嶇敓鎬佺幆淇濈殑闂棰橈紝骞朵笖寮鸿皟浜у搧鐨勫仴搴枫佺幆淇濄佸彲鎸佺画绛夌壒鑹层傛ゅ栵紝LuckyBrand涔熺Н鏋佸弬涓庡叕鐩婁簨涓氾紝鍏虫敞绀句細闂棰橈紝骞跺紑灞曚笌鎱堝杽鏈烘瀯鐨勫悎浣滐紝涓虹ぞ浼氬仛鍑鸿嚜宸辩殑璐＄尞锛岃╁搧鐗屾洿鍔犲叿鏈夎矗浠绘劅鍜屽奖鍝嶅姏銆
6. LuckyBrand浜у搧鐨勮喘涔伴斿緞鍜屼环鏍兼按骞
浣滀负鍥介檯鐭ュ悕鍝佺墝锛孡uckyBrand鐨勪骇鍝佸湪鍏ㄧ悆鑼冨洿鍐呴攢鍞锛屽寘鎷瀹炰綋闂ㄥ簵鍜屽畼鏂瑰湪绾垮晢鍩庛傚湪涓鍥藉ぇ闄嗭紝LuckyBrand鐨勪骇鍝佷篃鍦ㄤ含涓溿佸ぉ鐚绛夌煡鍚嶇數鍟嗗钩鍙颁笂鏈夊敭銆傜浉瀵逛簬鍏朵粬鐢熸椿鏂瑰紡鍝佺墝锛孡uckyBrand鐨勪骇鍝佷环鏍艰緝涓哄悎鐞嗭紝浠ュ悓鏃跺吋椤句骇鍝佽川閲忓拰鍞浠风殑瀹氫綅涓轰富锛屼笌鍏朵粬鍝佺墝鐩告瘮骞朵笉璐点
7. LuckyBrand鐨勫舰璞″ｄ紶鍜屽搧鐗屾帹骞
涓庡叾浠栫煡鍚嶅搧鐗屼竴鏍凤紝LuckyBrand涔熸敞閲嶅搧鐗屽舰璞＄殑瀹ｄ紶鍜屾帹骞裤傚搧鐗岃姳璐瑰ぇ閲忕簿鍔涘拰璧勯噾鍦ㄥ箍鍛婂ｄ紶銆佸晢涓氬悎浣溿佽禐鍔╂椿鍔ㄧ瓑澶氫釜棰嗗煙锛屼互鍔犲己鍝佺墝褰㈣薄鍜屼骇鐢熸洿澶х殑甯傚満褰卞搷鍔涖傛ゅ栵紝閫氳繃绀句氦濯掍綋銆佹潅蹇椼佹椂灏氱绛夐斿緞锛孡uckyBrand灏嗚嚜宸辩殑鍝佺墝鐞嗗康鍜屾枃鍖栨帹鍚戜簡鏇村箍闃旂殑娑堣垂鑰呯兢浣擄紝骞朵笉鏂鎷撳藉搧鐗屽奖鍝嶅姏銆
8. 鎬荤粨
浣滀负涓瀹舵簮鑷缇庡浗鐨勭敓娲绘柟寮忓搧鐗岋紝LuckyBrand鍦ㄤ笉鏂鍙戝睍鐨勯亾璺涓婏紝淇濇寔浜嗚嚜宸变竴鑷寸殑鍝佺墝鐞嗗康鍜岄庢牸锛岃拷姹傝川鏈淬佽嚜鐒躲佸叿鏈変釜鎬х殑浜у搧椋庢牸鍜屽厓绱狅紝涓烘秷璐硅呮彁渚涗簡鏇村氭牱鍖栥佷釜鎬у寲閫夋嫨鐨勬満浼氥傚湪鏈鏉ョ殑鍙戝睍涓锛孡uckyBrand灏嗕笉鏂绉夋壙鍙鎸佺画鍙戝睍鎴樼暐锛屽叧娉ㄧ幆淇濆拰绀句細闂棰橈紝骞跺湪鍝佺墝褰㈣薄鍜屼骇鍝佽川閲忎笂涓嶆柇鎺ㄩ檲鍑烘柊锛屼负娑堣垂鑰呭甫鏉ユ洿鍏峰惛寮曞姏鍜岀珵浜夊姏鐨勪骇鍝佸拰鏈嶅姟銆